Satyakam Mohanty, Lymbyc

How AI makes data more “Intelligent”

  In the fast-paced world of today, there is a constant urge for companies to grow, and this has led to stiff competition among them. This is where Data comes in and now more than ever, data quality is the primary determinant of one staying above the competition.

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Satyakam Mohanty, Lymbyc

5 ways in which AI is revolutionizing online surveys

  Surveys are a great tool for companies to understand their target market better. However, poor data quality is one of biggest challenges these firms face while conducting traditional surveys. Often, the participation might be low or the type of people taking the survey may not be indicative of the desired research subjects, resulting in low-quality data. Survey farms, incentivizing completion, and even fake data can result in skewed results that are unpredictable. Furthermore, participants sometimes simply tell brands what they want to hear making the answers heavily biased. More often than not, it is the structure of the survey – the questions and the options provided as answers by… Read More

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Satyakam mohanty, lymbyc

Growing need of merging market research data with behavioral data

  The wealth and sheer volume of data available to organizations has grown exponentially over the last few years. Organizations can tap into various sources like: CRM, digital platforms, social media, POS, IoT to gather data. Capturing behavior is now more possible than ever, however understanding and acting on this data becomes increasingly more complex. The big question is how can research companies best use this data to help organizations with future strategy and decision making? Market research & behavioral data are two sides of the same coin – they need to work together to gain a 360-degree view of the market: Market Research data can help in studying the… Read More

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Satyakam mohanty, lymbyc

4 Applications of NLP You Should Probably Know

  The next time you say “Hey Siri” or “Ok Google”, remember this—they are the products of mankind’s undying love to make machines interact like us human beings do. From understanding what machines want from us to what we want from machines—technology has come a long way. Siri and Ok Google are the products of Natural Language Processing or NLP as it is popularly known. NLP has been most commonly understood as a user interface technology, but its applications are wide ranging and applied extensively across domains and industries. NLP has become a critical technology for enterprises as it unlocks insights and analysis from a huge amount of unstructured data.… Read More

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How AI is leading ‘Digital Transformation’ in Market Research

Insights professionals have spent decades perfecting quantitative methods to analyze data – think survey methodologies; from clustering and factor models to predictive Bayesian analysis.

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5 Ways AI can Help Sales and Marketing Bridge the Gap

    A lot has been said about AI and the potential it holds for us humans – it has been touted as the panacea and also called the harbinger of global Armageddon. While both these possibilities are exaggerated, one thing that is evident is that there are many benefits to AI, one of which is the role it can play in fostering better sales and marketing alignment. Companies with strongly aligned sales and marketing teams enjoy higher win rates (38%) and are better at closing deals (67%) (Forrester). However, aligning these two departments is often easier said than done. This is where artificial intelligence (AI) comes into play.

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How can AI powered CX solve the Data Silo problem?

    Your organization has gathered tons of data about your customers— from surveys, social channels and on the ground data. And it’s all over the place siloed with different teams. Without a systematic approach to aggregating and analyzing feedback in one place, it will be difficult for any company to showcase a unified Customer Experience (CX) or even provide additional perspectives that can enhance it.

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4 ways Artificial Intelligence can revolutionize/transform lead generation

  Acquiring customers is a very high cost activity for businesses and for most of the companies it requires extensive cold-calling, trial and error, and exploration of multiple channels. Improved lead generation is the primary reason why businesses are investing in Artificial Intelligence (AI), according to a survey by the Aberdeen Group. Businesses that implement AI see 59% better close rates for sales, 58% increased revenue, 54% more traffic and engagement, and 52% higher conversion. 80% of companies believe that AI will change the marketing industry in years to come.

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How wearables are (and could be) impacting healthcare

The human body is a wonder in itself—it produces a staggering amount of data 365 days a year, 7 days a week and 24 hours a day. Today, there are a lot of devices out there that can measure everything from one’s heartbeat to sleep activity, from temperature to physical activity, leading to a meteoric rise in the marketplace for wearables. According to the latest outlook from CCS Insight, nearly 411 million smart wearable devices, worth a staggering $34 billion, will be sold in 2020. While self-monitoring blood glucose meters and blood pressure monitors have been around for a while, wearables with their ability to automatically upload data to a… Read More

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