Satyakam Mohanty, Lymbyc

5 ways in which AI is revolutionizing online surveys

  Surveys are a great tool for companies to understand their target market better. However, poor data quality is one of biggest challenges these firms face while conducting traditional surveys. Often, the participation might be low or the type of people taking the survey may not be indicative of the desired research subjects, resulting in low-quality data. Survey farms, incentivizing completion, and even fake data can result in skewed results that are unpredictable. Furthermore, participants sometimes simply tell brands what they want to hear making the answers heavily biased. More often than not, it is the structure of the survey – the questions and the options provided as answers by… Read More

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Satyakam Mohanty, Lymbyc

Natural Language Generation (NLG): Automated Future of Insights and Content Generation

  Insight delivery from market research is a very complex process, which is why adding insight equates to adding value for market researchers and marketers. Insights are hardly an automatic result of research and often, it needs human expertise to determine the proper goals, interpret results, or provide common sense checks for solutions. However, with the entry of technologies like AI, ML, NLP and NLG in the insights and research industry, the very process of insight generation is rapidly changing. These technologies are impacting every area of research right from data collection, analysis to even complex areas like report writing. Understanding the language of the machines with NLG Natural Language… Read More

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Satyakam mohanty, lymbyc

4 Applications of NLP You Should Probably Know

  The next time you say “Hey Siri” or “Ok Google”, remember this—they are the products of mankind’s undying love to make machines interact like us human beings do. From understanding what machines want from us to what we want from machines—technology has come a long way. Siri and Ok Google are the products of Natural Language Processing or NLP as it is popularly known. NLP has been most commonly understood as a user interface technology, but its applications are wide ranging and applied extensively across domains and industries. NLP has become a critical technology for enterprises as it unlocks insights and analysis from a huge amount of unstructured data.… Read More

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Satyakam mohanty, Lymbyc, AI,

How will AI Impact E-commerce businesses in the Near Future?

Gone are the days when people were sceptical about e-commerce, when they were wary of making purchases online. Today, e-commerce exceeds $2 trillion in sales across the globe and is expected to make up 16% of all retail sales by 2021 at $4.479 trillion (source – Emarketer).

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5 Ways AI can Help Sales and Marketing Bridge the Gap

    A lot has been said about AI and the potential it holds for us humans – it has been touted as the panacea and also called the harbinger of global Armageddon. While both these possibilities are exaggerated, one thing that is evident is that there are many benefits to AI, one of which is the role it can play in fostering better sales and marketing alignment. Companies with strongly aligned sales and marketing teams enjoy higher win rates (38%) and are better at closing deals (67%) (Forrester). However, aligning these two departments is often easier said than done. This is where artificial intelligence (AI) comes into play.

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