Satyakam mohanty

Can marketing afford to ignore Predictive Analytics?

We are naturally curious beings and are so invested in the future and what it holds for us. Perhaps that is why astrology, horoscopes, palm readers, and their ilk continue to thrive. In fact one of the movies which dwelt upon this subject of predictive analytics in the human context was “Minority Report” where pre-cogs – humans with the ability to see the future – are used to stop crime. It is this curiosity of the future and how it can be leveraged in the business context that has led to predictive analytics gaining momentum. In fact in many businesses, it is an integral part of their growth and marketing… Read More

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Satyakam mohanty

Predictive Analytics: Opening new data horizons for the CPG Industry

The CPG industry has undergone some sweeping changes over the last few decades. Globalization, coupled with the free flow of information via the Internet, has brought in both opportunities as well as greater competition. For CPG companies today, the world is their market. Yet, they need to work that much harder to sell their products and predict sales cycles. The new reality has created several challenges related to the supply chain, demand forecasting, and inventory management. Given the immense diversity of users, markets, and channels, the CPG industry needs to grapple with huge volumes of data and contend with products that have a relatively shorter shelf life. Traditional analytics processes… Read More

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