Satyakam Mohanty, Lymbyc

5 ways in which AI is revolutionizing online surveys

  Surveys are a great tool for companies to understand their target market better. However, poor data quality is one of biggest challenges these firms face while conducting traditional surveys. Often, the participation might be low or the type of people taking the survey may not be indicative of the desired research subjects, resulting in low-quality data. Survey farms, incentivizing completion, and even fake data can result in skewed results that are unpredictable. Furthermore, participants sometimes simply tell brands what they want to hear making the answers heavily biased. More often than not, it is the structure of the survey – the questions and the options provided as answers by… Read More

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