Satyakam mohanty

Can marketing afford to ignore Predictive Analytics?

We are naturally curious beings and are so invested in the future and what it holds for us. Perhaps that is why astrology, horoscopes, palm readers, and their ilk continue to thrive. In fact one of the movies which dwelt upon this subject of predictive analytics in the human context was “Minority Report” where pre-cogs – humans with the ability to see the future – are used to stop crime. It is this curiosity of the future and how it can be leveraged in the business context that has led to predictive analytics gaining momentum. In fact in many businesses, it is an integral part of their growth and marketing… Read More

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Satyakam Mohanty

Here’s how social marketers can leverage AI

  Social media has emerged as a big way to connect with the world and marketers are leaving no stone unturned to tap this. With real-time information on customer preferences, social media has become increasingly popular with marketers, with nearly 84% of B2B marketers using social media. Besides, social media marketing has a 100% higher lead-to-close rate than outbound marketing. But, with a plethora of data at their fingertips, marketers don’t know where to start. This is where Artificial Intelligence comes in.   For years, social media allowed marketers to scale their efforts to a large audience and seek vitality at a minimal cost. Now, AI can help marketers slice… Read More

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How AI is leading ‘Digital Transformation’ in Market Research

Insights professionals have spent decades perfecting quantitative methods to analyze data – think survey methodologies; from clustering and factor models to predictive Bayesian analysis.

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Satyakam mohanty, Lymbyc, AI,

How will AI Impact E-commerce businesses in the Near Future?

Gone are the days when people were sceptical about e-commerce, when they were wary of making purchases online. Today, e-commerce exceeds $2 trillion in sales across the globe and is expected to make up 16% of all retail sales by 2021 at $4.479 trillion (source – Emarketer).

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5 Ways AI can Help Sales and Marketing Bridge the Gap

    A lot has been said about AI and the potential it holds for us humans – it has been touted as the panacea and also called the harbinger of global Armageddon. While both these possibilities are exaggerated, one thing that is evident is that there are many benefits to AI, one of which is the role it can play in fostering better sales and marketing alignment. Companies with strongly aligned sales and marketing teams enjoy higher win rates (38%) and are better at closing deals (67%) (Forrester). However, aligning these two departments is often easier said than done. This is where artificial intelligence (AI) comes into play.

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How can AI powered CX solve the Data Silo problem?

    Your organization has gathered tons of data about your customers— from surveys, social channels and on the ground data. And it’s all over the place siloed with different teams. Without a systematic approach to aggregating and analyzing feedback in one place, it will be difficult for any company to showcase a unified Customer Experience (CX) or even provide additional perspectives that can enhance it.

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4 ways Artificial Intelligence can revolutionize/transform lead generation

  Acquiring customers is a very high cost activity for businesses and for most of the companies it requires extensive cold-calling, trial and error, and exploration of multiple channels. Improved lead generation is the primary reason why businesses are investing in Artificial Intelligence (AI), according to a survey by the Aberdeen Group. Businesses that implement AI see 59% better close rates for sales, 58% increased revenue, 54% more traffic and engagement, and 52% higher conversion. 80% of companies believe that AI will change the marketing industry in years to come.

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How wearables are (and could be) impacting healthcare

The human body is a wonder in itself—it produces a staggering amount of data 365 days a year, 7 days a week and 24 hours a day. Today, there are a lot of devices out there that can measure everything from one’s heartbeat to sleep activity, from temperature to physical activity, leading to a meteoric rise in the marketplace for wearables. According to the latest outlook from CCS Insight, nearly 411 million smart wearable devices, worth a staggering $34 billion, will be sold in 2020. While self-monitoring blood glucose meters and blood pressure monitors have been around for a while, wearables with their ability to automatically upload data to a… Read More

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