Satyakam mohanty

The emergence of voice search

  The growth of voice search has been exponential in recent years. There is no doubt about the fact that technology is changing and our interaction with the internet is also transforming. From small-tail keywords to long-tail ones, we are now moving towards ‘voice’. You can now pick up an iPhone and ask “Siri” to play a song of your choice or even shout, “Hey Alexa” to find Italian recipes for your next feast. There’s a growing tendency among users to rely on voice command or digital assistants to find answers.

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Satyakam Mohanty

Why is AI powered customer engagement a must now?

  In 2017, Aeromexico launched a customized AI system, a neural network that was built on the foundation of machine learning. At the Facebook’s F8 Global Conference, the company announced that it went from zero to 96% automation of its customer service function and that its AI-powered platform, which learns as it goes by scanning and analyzing previous customer service transcripts, reduced the average customer service resolution time from an average of 16 minutes to just 2 minutes.   I cited the above example to highlight just how important AI has become for customer engagement. The sheer volume of fragmented consumer data that is generated these days often erodes the… Read More

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Satyakam Mohanty

How can Insight firms manage privacy and data security concerns?

  Data is an invaluable commodity for businesses and this is why data security has become their top priority. Many international regulators are holding organizations liable for any privacy or security breaches. The recent Facebook – Cambridge Analytica data leak scandal,  EU slapping a second $11 billion antitrust case on Google and now YouTube being made liable for copyright violating videos – all point towards how rampant data security breaches are and how serious the consequences of such violations can be. For businesses that deal with consumer data like market research firms, the burden of responsibility is huge. With stricter regulations like the GDPR coming into enforcement since May 2018,… Read More

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Satyakam Mohanty, Lymbyc

5 ways in which AI is revolutionizing online surveys

  Surveys are a great tool for companies to understand their target market better. However, poor data quality is one of biggest challenges these firms face while conducting traditional surveys. Often, the participation might be low or the type of people taking the survey may not be indicative of the desired research subjects, resulting in low-quality data. Survey farms, incentivizing completion, and even fake data can result in skewed results that are unpredictable. Furthermore, participants sometimes simply tell brands what they want to hear making the answers heavily biased. More often than not, it is the structure of the survey – the questions and the options provided as answers by… Read More

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Satyakam Mohanty, Lymbyc

Natural Language Generation (NLG): Automated Future of Insights and Content Generation

  Insight delivery from market research is a very complex process, which is why adding insight equates to adding value for market researchers and marketers. Insights are hardly an automatic result of research and often, it needs human expertise to determine the proper goals, interpret results, or provide common sense checks for solutions. However, with the entry of technologies like AI, ML, NLP and NLG in the insights and research industry, the very process of insight generation is rapidly changing. These technologies are impacting every area of research right from data collection, analysis to even complex areas like report writing. Understanding the language of the machines with NLG Natural Language… Read More

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Satyakam mohanty, Lymbyc, AI,

How will AI Impact E-commerce businesses in the Near Future?

Gone are the days when people were sceptical about e-commerce, when they were wary of making purchases online. Today, e-commerce exceeds $2 trillion in sales across the globe and is expected to make up 16% of all retail sales by 2021 at $4.479 trillion (source – Emarketer).

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How marketers can use AI to boost personalization in digital marketing

  AI has increasingly evolved over the recent years, with tools even managing to pass the famed Turing test – a test devised to measure intelligence in machines by the English mathematician Allen Turing. Today, AI tools are getting increasingly human-like and help marketers deliver a more personalized experience.

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