analytics – Saty Mohanty

Can marketing afford to ignore Predictive Analytics?

July 23, 2019July 23, 2019satyNo Comments

We are naturally curious beings and are so invested in the future and what it holds for us. Perhaps that is why astrology, horoscopes, palm readers, and their ilk continue to thrive. In fact one of the movies which dwelt upon this subject of predictive analytics in the human context was “Minority Report” where pre-cogs – humans with the ability to see the future – are used to stop crime. It is this curiosity of the future and how it can be leveraged in the business context that has led to predictive analytics gaining momentum. In fact in many businesses, it is an integral part of their growth and marketing… Read More

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“Okay Google, is Conversational Analytics here to stay?”

July 15, 2019July 15, 2019satyNo Comments

“Okay Google! When did the US women’s football team last win the World Cup?” “The US women’s team won the football World Cup in 2015, and have won 4 World Cups overall.” “ Alexa I want to buy the US women’s football championship jersey.” “Here are some jerseys you can buy.” Our online browsing and searches have turned conversational. People everywhere are increasingly using voice-activated technology to get answers to their questions in real-time. Enterprises and businesses have thus realized that the conversation has shifted from “mobile first” or “cloud first” to a “conversation first” landscape. This paradigm shift in Conversational AI – having a conversation with a device-assistant like… Read More

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NLP helping organizations make ‘intelligent’ decisions

December 11, 2018satyNo Comments

A decade ago, we couldn’t have dreamt that someday we would be interacting with machines as though they were human. Natural Language Processing (NLP) is changing the way humans interact with machines owing to huge advances in machine learning. NLP tools such as Siri, Google assistant, Cortana, Amazon Alexa and Bixby have shown us that machines can hold a reasonably intelligent conversation with humans. NLP techniques enable machines to detect and identify patterns in human languages in order to carry out tasks such as speech recognition and sentiment analysis. Why is NLP Important? Through NLP, non-programmers are able to obtain useful information from computing systems. From an enterprise’s perspective, NLP… Read More

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Why are Data Scientists crucial for AI?

October 17, 2018satyNo Comments

Today, we are talking about the impact of artificial intelligence (AI) – positive or negative – and how it will surpass the human workforce. The possibilities of AI are numerous but everything depends on big data. Big data is still as relevant as it was 10 years ago as it is still underutilized.

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Why is AI powered customer engagement a must now?

September 14, 2018saty5 Comments

In 2017, Aeromexico launched a customized AI system, a neural network that was built on the foundation of machine learning. At the Facebook’s F8 Global Conference, the company announced that it went from zero to 96% automation of its customer service function and that its AI-powered platform, which learns as it goes by scanning and analyzing previous customer service transcripts, reduced the average customer service resolution time from an average of 16 minutes to just 2 minutes. I cited the above example to highlight just how important AI has become for customer engagement. The sheer volume of fragmented consumer data that is generated these days often erodes the… Read More

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How can Insight firms manage privacy and data security concerns?

July 4, 2018satyNo Comments

Data is an invaluable commodity for businesses and this is why data security has become their top priority. Many international regulators are holding organizations liable for any privacy or security breaches. The recent Facebook – Cambridge Analytica data leak scandal, EU slapping a second $11 billion antitrust case on Google and now YouTube being made liable for copyright violating videos – all point towards how rampant data security breaches are and how serious the consequences of such violations can be. For businesses that deal with consumer data like market research firms, the burden of responsibility is huge. With stricter regulations like the GDPR coming into enforcement since May 2018,… Read More

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4 Applications of NLP You Should Probably Know

April 30, 2018satyNo Comments

The next time you say “Hey Siri” or “Ok Google”, remember this—they are the products of mankind’s undying love to make machines interact like us human beings do. From understanding what machines want from us to what we want from machines—technology has come a long way. Siri and Ok Google are the products of Natural Language Processing or NLP as it is popularly known. NLP has been most commonly understood as a user interface technology, but its applications are wide ranging and applied extensively across domains and industries. NLP has become a critical technology for enterprises as it unlocks insights and analysis from a huge amount of unstructured data.… Read More

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Agile, efficient and affordable: AI powered market research is here to stay

March 20, 2018satyNo Comments

Anyone who has ever bought a market research report knows how expensive it is. Subscription to the likes of a Gartner, Forrester, McKinsey or Nielsen costs companies tens of thousands of dollars. And surprisingly for the price companies pay, the data is used disposably, meaning once used it is archived or forgotten and everyone moves on to the next study – and the cycle repeats again. While this worked earlier, today the demands of consumers coupled with the explosion in information and technology is forcing companies to look at insights that are more agile. Making insights and market research companies realize that they need to innovate, add agility and… Read More

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How AI is leading ‘Digital Transformation’ in Market Research

March 7, 2018satyNo Comments

Insights professionals have spent decades perfecting quantitative methods to analyze data – think survey methodologies; from clustering and factor models to predictive Bayesian analysis.

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How will AI Impact E-commerce businesses in the Near Future?

January 30, 2018saty1 Comment

Gone are the days when people were sceptical about e-commerce, when they were wary of making purchases online. Today, e-commerce exceeds $2 trillion in sales across the globe and is expected to make up 16% of all retail sales by 2021 at $4.479 trillion (source – Emarketer).

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