How marketers can use AI to boost personalization in digital marketing

  AI has increasingly evolved over the recent years, with tools even managing to pass the famed Turing test – a test devised to measure intelligence in machines by the English mathematician Allen Turing. Today, AI tools are getting increasingly human-like and help marketers deliver a more personalized experience.

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5 Ways AI can Help Sales and Marketing Bridge the Gap

    A lot has been said about AI and the potential it holds for us humans – it has been touted as the panacea and also called the harbinger of global Armageddon. While both these possibilities are exaggerated, one thing that is evident is that there are many benefits to AI, one of which is the role it can play in fostering better sales and marketing alignment. Companies with strongly aligned sales and marketing teams enjoy higher win rates (38%) and are better at closing deals (67%) (Forrester). However, aligning these two departments is often easier said than done. This is where artificial intelligence (AI) comes into play.

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How can AI powered CX solve the Data Silo problem?

    Your organization has gathered tons of data about your customers— from surveys, social channels and on the ground data. And it’s all over the place siloed with different teams. Without a systematic approach to aggregating and analyzing feedback in one place, it will be difficult for any company to showcase a unified Customer Experience (CX) or even provide additional perspectives that can enhance it.

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4 ways Artificial Intelligence can revolutionize/transform lead generation

  Acquiring customers is a very high cost activity for businesses and for most of the companies it requires extensive cold-calling, trial and error, and exploration of multiple channels. Improved lead generation is the primary reason why businesses are investing in Artificial Intelligence (AI), according to a survey by the Aberdeen Group. Businesses that implement AI see 59% better close rates for sales, 58% increased revenue, 54% more traffic and engagement, and 52% higher conversion. 80% of companies believe that AI will change the marketing industry in years to come.

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How wearables are (and could be) impacting healthcare

The human body is a wonder in itself—it produces a staggering amount of data 365 days a year, 7 days a week and 24 hours a day. Today, there are a lot of devices out there that can measure everything from one’s heartbeat to sleep activity, from temperature to physical activity, leading to a meteoric rise in the marketplace for wearables. According to the latest outlook from CCS Insight, nearly 411 million smart wearable devices, worth a staggering $34 billion, will be sold in 2020. While self-monitoring blood glucose meters and blood pressure monitors have been around for a while, wearables with their ability to automatically upload data to a… Read More

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