Satyakam Mohanty, Lymbyc

Natural Language Generation (NLG): Automated Future of Insights and Content Generation

  Insight delivery from market research is a very complex process, which is why adding insight equates to adding value for market researchers and marketers. Insights are hardly an automatic result of research and often, it needs human expertise to determine the proper goals, interpret results, or provide common sense checks for solutions. However, with the entry of technologies like AI, ML, NLP and NLG in the insights and research industry, the very process of insight generation is rapidly changing. These technologies are impacting every area of research right from data collection, analysis to even complex areas like report writing. Understanding the language of the machines with NLG Natural Language… Read More

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Satyakam Mohanty

Here’s how social marketers can leverage AI

  Social media has emerged as a big way to connect with the world and marketers are leaving no stone unturned to tap this. With real-time information on customer preferences, social media has become increasingly popular with marketers, with nearly 84% of B2B marketers using social media. Besides, social media marketing has a 100% higher lead-to-close rate than outbound marketing. But, with a plethora of data at their fingertips, marketers don’t know where to start. This is where Artificial Intelligence comes in.   For years, social media allowed marketers to scale their efforts to a large audience and seek vitality at a minimal cost. Now, AI can help marketers slice… Read More

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Satyakam mohanty, lymbyc

Growing need of merging market research data with behavioral data

  The wealth and sheer volume of data available to organizations has grown exponentially over the last few years. Organizations can tap into various sources like: CRM, digital platforms, social media, POS, IoT to gather data. Capturing behavior is now more possible than ever, however understanding and acting on this data becomes increasingly more complex. The big question is how can research companies best use this data to help organizations with future strategy and decision making? Market research & behavioral data are two sides of the same coin – they need to work together to gain a 360-degree view of the market: Market Research data can help in studying the… Read More

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Satyakam mohanty, lymbyc

4 Applications of NLP You Should Probably Know

  The next time you say “Hey Siri” or “Ok Google”, remember this—they are the products of mankind’s undying love to make machines interact like us human beings do. From understanding what machines want from us to what we want from machines—technology has come a long way. Siri and Ok Google are the products of Natural Language Processing or NLP as it is popularly known. NLP has been most commonly understood as a user interface technology, but its applications are wide ranging and applied extensively across domains and industries. NLP has become a critical technology for enterprises as it unlocks insights and analysis from a huge amount of unstructured data.… Read More

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Agile, efficient and affordable: AI powered market research is here to stay

  Anyone who has ever bought a market research report knows how expensive it is. Subscription to the likes of a Gartner, Forrester, McKinsey or Nielsen costs companies tens of thousands of dollars.  And surprisingly for the price companies pay, the data is used disposably, meaning once used it is archived or forgotten and everyone moves on to the next study – and the cycle repeats again. While this worked earlier, today the demands of consumers coupled with the explosion in information and technology is forcing companies to look at insights that are more agile. Making insights and market research companies realize that they need to innovate, add agility and… Read More

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Team Lymbyc

Pressing For Progress @Lymbyc

Going by the latest world economy report (2017), we are about 200 years away from closing the gender gap! Gender equality is an important achievement that has strong implications on how economies and societies advance. Mobilizing half of the world’s total talent pool and successfully harnessing it will have a huge impact on the growth, competitiveness and future-readiness of economies and organizations across the globe. While we know that gender equality won’t happen overnight, the good news is there is strong global movement of advocacy, activism and support – like #MeToo and #TimesUp movements and more – that is having a positive impact on women world over. Women across the… Read More

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How AI is leading ‘Digital Transformation’ in Market Research

Insights professionals have spent decades perfecting quantitative methods to analyze data – think survey methodologies; from clustering and factor models to predictive Bayesian analysis.

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Satyakam mohanty, Lymbyc, AI,

How will AI Impact E-commerce businesses in the Near Future?

Gone are the days when people were sceptical about e-commerce, when they were wary of making purchases online. Today, e-commerce exceeds $2 trillion in sales across the globe and is expected to make up 16% of all retail sales by 2021 at $4.479 trillion (source – Emarketer).

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