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Growing need of merging market research data with behavioral data

  The wealth and sheer volume of data available to organizations has grown exponentially over the last few years. Organizations can tap into various sources like: CRM, digital platforms, social media, POS, IoT to gather data. Capturing behavior is now more possible than ever, however understanding and acting on this data becomes increasingly more complex. The big question is how can research companies best use this data to help organizations with future strategy and decision making? Market research & behavioral data are two sides of the same coin – they need to work together to gain a 360-degree view of the market: Market Research data can help in studying the… Read More

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