Satyakam Mohanty

The Patient will see you now

As the pharmaceutical sector becomes increasingly democratized, patients are emerging as key decision makers. Digitally enabled by the entry of non-traditional tech companies such as Apple, Facebook and Google, they are pushing the sector to move beyond the pill and provide personalized care.  Here are some ways in which pharma companies are applying AI and IoT to build digital convergence across the pharmaceutical value chain. Real-time listening and monitoring Majority of the users today use the internet regularly to research health-related topics. However, in addition to finding information, they like to discuss different medications and treatments, as well as giving and receiving advice in online forums and social media platforms.… Read More

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Satyakam Mohanty

Micro Targeting: a new ingredient for customer engagement

Humans are inherently lazy, which may be a trait left over from our ancestors’ days of conserving energy for the next hunt. Our nervous system continuously optimizes movement, in real time, to use the least amount of energy possible; therefore it comes as no surprise that since time immemorial, humans have had the fascination to build things which are less time consuming and more efficient. The idea is to make human effort less redundant and more valuable than what currently exists. This has led to industry led technology disruptions such as automation that helps in accelerating business outcomes that supersedes its potential. Automation is rapidly shifting the way organizations sustain… Read More

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