Satyakam Mohanty, Lymbyc

5 ways in which AI is revolutionizing online surveys

  Surveys are a great tool for companies to understand their target market better. However, poor data quality is one of biggest challenges these firms face while conducting traditional surveys. Often, the participation might be low or the type of people taking the survey may not be indicative of the desired research subjects, resulting in low-quality data. Survey farms, incentivizing completion, and even fake data can result in skewed results that are unpredictable. Furthermore, participants sometimes simply tell brands what they want to hear making the answers heavily biased. More often than not, it is the structure of the survey – the questions and the options provided as answers by… Read More

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Satyakam Mohanty, Lymbyc

Natural Language Generation (NLG): Automated Future of Insights and Content Generation

  Insight delivery from market research is a very complex process, which is why adding insight equates to adding value for market researchers and marketers. Insights are hardly an automatic result of research and often, it needs human expertise to determine the proper goals, interpret results, or provide common sense checks for solutions. However, with the entry of technologies like AI, ML, NLP and NLG in the insights and research industry, the very process of insight generation is rapidly changing. These technologies are impacting every area of research right from data collection, analysis to even complex areas like report writing. Understanding the language of the machines with NLG Natural Language… Read More

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