Satyakam Mohanty

Here’s how social marketers can leverage AI

  Social media has emerged as a big way to connect with the world and marketers are leaving no stone unturned to tap this. With real-time information on customer preferences, social media has become increasingly popular with marketers, with nearly 84% of B2B marketers using social media. Besides, social media marketing has a 100% higher lead-to-close rate than outbound marketing. But, with a plethora of data at their fingertips, marketers don’t know where to start. This is where Artificial Intelligence comes in.   For years, social media allowed marketers to scale their efforts to a large audience and seek vitality at a minimal cost. Now, AI can help marketers slice… Read More

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Satyakam mohanty, lymbyc

Growing need of merging market research data with behavioral data

  The wealth and sheer volume of data available to organizations has grown exponentially over the last few years. Organizations can tap into various sources like: CRM, digital platforms, social media, POS, IoT to gather data. Capturing behavior is now more possible than ever, however understanding and acting on this data becomes increasingly more complex. The big question is how can research companies best use this data to help organizations with future strategy and decision making? Market research & behavioral data are two sides of the same coin – they need to work together to gain a 360-degree view of the market: Market Research data can help in studying the… Read More

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