Gone are the days when people were sceptical about e-commerce, when they were wary of making purchases online. Today, e-commerce exceeds $2 trillion in sales across the globe and is expected to make up 16% of all retail sales by 2021 at $4.479 trillion (source – Emarketer).
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AI has increasingly evolved over the recent years, with tools even managing to pass the famed Turing test – a test devised to measure intelligence in machines by the English mathematician Allen Turing. Today, AI tools are getting increasingly human-like and help marketers deliver a more personalized experience.
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