5 Ways AI can Help Sales and Marketing Bridge the Gap

    A lot has been said about AI and the potential it holds for us humans – it has been touted as the panacea and also called the harbinger of global Armageddon. While both these possibilities are exaggerated, one thing that is evident is that there are many benefits to AI, one of which is the role it can play in fostering better sales and marketing alignment. Companies with strongly aligned sales and marketing teams enjoy higher win rates (38%) and are better at closing deals (67%) (Forrester). However, aligning these two departments is often easier said than done. This is where artificial intelligence (AI) comes into play.

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How can AI powered CX solve the Data Silo problem?

    Your organization has gathered tons of data about your customers— from surveys, social channels and on the ground data. And it’s all over the place siloed with different teams. Without a systematic approach to aggregating and analyzing feedback in one place, it will be difficult for any company to showcase a unified Customer Experience (CX) or even provide additional perspectives that can enhance it.

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4 ways Artificial Intelligence can revolutionize/transform lead generation

  Acquiring customers is a very high cost activity for businesses and for most of the companies it requires extensive cold-calling, trial and error, and exploration of multiple channels. Improved lead generation is the primary reason why businesses are investing in Artificial Intelligence (AI), according to a survey by the Aberdeen Group. Businesses that implement AI see 59% better close rates for sales, 58% increased revenue, 54% more traffic and engagement, and 52% higher conversion. 80% of companies believe that AI will change the marketing industry in years to come.

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